The 26th Sabah Hospitality Fiesta (SHF) and the Sabah Hospitality Expo (SOHEX) are set to return this year at the Sabah International Convention Centre (SICC) from 20 to 22 November 2026.
Jointly organised by Asian Tourism International College (ATI College), the Malaysian Association of Hotels (MAH) Sabah and Labuan Chapter, and the Sabah International Convention Centre, this milestone edition marks 26 years of growth, innovation, and collaboration in Sabah’s hospitality sector.
Sabah Hospitality Fiesta brings together the state’s culinary and hospitality professionals to compete in various competitions, learn from one another, and earn the recognition they deserve. This year’s edition promises bigger competitions, stronger industry connections, unforgettable experiences and greater opportunities for everyone involved.
Targeting a footfall of 10,000 visitors, SOHEX, themed “Bringing Sabah To The World Through
Hospitality”, is the trade and networking side of the weekend, where exhibitors and industry
partners will showcase their latest products and services, meet buyers, and start new partnerships.
Acknowledgement is also extended to Nestle as main sponsor for Sabah Hospitality Fiesta(SHF). Not forgetting Sabah Tourism Board, the Ministry of Tourism Culture and Environment(KePKAS), Sabah Convention Bureau, Malaysian Convention and Exhibition Bureau and Meet in Malaysia for their valuable contributions to this year’s event. Their involvement reflects a strong collaborative effort to strengthen Sabah’s tourism and hospitality ecosystem.
Two new fairs, and a reason for more people to come
Additionally, SOHEX has grown this year with two additions. The Bridal Fair is for couples in the middle of wedding planning, and the Education Fair is for students and parents thinking about what comes after school.
At the Bridal Fair, couples can discover everything from wedding venues, gowns and attire, florals, photography, catering, planners and all that is needed for their big day. Those looking to further their studies may find out more about study and career pathways in the hospitality industry, and ask the questions they’ve been saving up.
The public is warmly welcomed. Additionally, visitors who spend a minimum of RM30 at SOHEX
will also be entered into the lucky draw and stand a chance to win mystery prizes.
