Conference & Expo (SWWICE) 2025 is set to take place in Sabah, Malaysia, bringing together global
experts, wellness practitioners, and sustainability advocates. The event aims to explore holistic
approaches to wellness tourism, emphasising sustainability, cultural traditions, and innovative health and
wellness solutions.
Organised under the theme “Sustainable Wholistic Wellness Tourism”, SWWICE2025 will feature
distinguished speakers, panel discussions, interactive masterclasses and workshops, and an expo
showcasing wellness products, sustainable solutions, and wholistic health, wellness and wellness tourism
practices. Participants will have the unique opportunity to engage with thought leaders and experts in the
field to gain valuable insights, motivation and skills/services enhancement into achieving more effective,
guests-centric approaches and sustainable tourism practices.
The press conference and MOU presentation ceremony, held on 18 March 2025 at the Sabah International
Convention Centre (SICC), marked the official launch of several key initiatives, including:
● SWWICE2025 Germany & Sabah
● Mental Health & Sustainable Wholistic Wellness Campaign in Partnership with Malaysians
Practitioners Hypnotherapy Association (MPHA) & Befrienders Sabah
● Donation Drive to Empower Rural/Urban Communities with SIKK as Beneficiary led by
President Georgina Jinawat
● Ortho Care Mattress & Synergist Physiotherapy
● Wellness & Lifestyle Expo, in partnership with (1) SWWICE (2) Smart Lifestyle Expo (3) 22
Cycle
The press conference officially launched with a symbolic gimmick—tying the 10 Pillars flag. This act
represented the seamless integration and interconnectedness of all pillars, emphasising their collective
role in achieving Sustainable Wholistic Wellness.
All VIPs and strategic partners were invited to participate in this meaningful gesture, signifying their
commitment to the cause. Those present included representatives from Ortho Care Mattress, 22 Cycle,
Matrade, HRDCorp, the Indonesian Consulate General’s Office, Majlis Tindakan Pengguna Negara
(Cawangan Sabah), Sabah Tourism Board, Sabah Convention Bureau, FSI, SHINE GoGlobal, SCCCWE,
CMC Management Solutions, Soroptimist International, CISW Holding Group, Malaysian Professional
Hypnotherapist Association, Befrienders Sabah and Synergist Physiotherapy.
Ms. Cleopatra Lajawai, Organising Chairperson of SWWICE2025, expressed her excitement for the
event, stating, “SWWICE2025 is a dynamic global platform where local and international communities
come together to exchange knowledge, share diverse practices, and explore sustainable ‘wholistic’
wellness solutions. Guided by experts across the 10 Pillars of Wholistic Wellness, this event empowers
individuals and businesses to drive meaningful, sustainable change for a healthier future. We are excited
to welcome participants from all backgrounds who seek holistic solutions in well-being, culture, and
sustainability to I-LEAP with us. We especially invite management teams, product and service
developers, and wellness practitioners to join our conferences in both Germany and Sabah. This is a
unique opportunity to network, collaborate, and connect with experts across all 10 Pillars, shaping the
future of sustainable wellness together.”
“This year’s SWWICE2025 Sabah comprises of a 3 part event which begins with the Conference held at
Magellan Sutera Harbour from 24th – 26th June, followed by a Wellness & Lifestyle Expo at the Sabah
International Convention Centre (SICC) from 27th – 29th June and concludes with a Retreat from 1st – 3rd
July. Products and services that echo wellness are invited to be part of the expo.” SWWICE2025 is a
multifaceted event showcasing wellness in various forms.
The event kicks off with a high-impact Conference, featuring keynote speakers, panel discussions, and
masterclasses centered on Sustainable Wholistic Wellness Tourism within the 10 Wholistic Wellness
Pillars.
Following the conference, the Wellness & Lifestyle Expo offers a vibrant platform for businesses and
organisations to showcase wellness-driven products and services, including Mental & Emotional
Well-being: Consultations, relationship coaching, and wholistic therapy programs; Fitness & Beauty:
Equipment, activities, health programs, spa treatments; Nutrition & Lifestyle: Healthy food, supplements,
beverages, wellness home & workplace innovations; Cultural & Sustainable Living: Ethical brands,
eco-friendly solutions, traditional healing practices; Community Based Tourism and Wellness Tourism
Destinations, and many more. Businesses aligned with the wellness and lifestyle theme are invited to
participate, gaining exposure to a broad audience passionate about well-being.
The expo will be held at the Sabah International Convention Centre (SICC) from June 27th to 29th. It will
provide a platform for businesses and organisations to showcase their products and services related to
wellness. This could include mental/emotional consultations, people relationship consultations and
programs, fitness equipment/activities, beauty and health supportive programs/products, healthy food,
nutrients and beverages, spa treatments, home & workplace smart and wellness lifestyle and more.
Businesses and organisations that offer products or services that align with the theme of wellness &
lifestyle are encouraged to participate in the expo and showcase their offerings to a wide audience.
“The event will conclude with a transformative Retreat from July 1st to 3rd, offering attendees a chance
to relax, rejuvenate, and reconnect with nature. This immersive experience includes Fragrant Qi-Gong for
cellular rejuvenation and activation, Qi-Mag Empowerment Rainbow Meditation, Mindfulness
Workshops, Healthy Green, Seafood & Cultural Feasts, Spa & Wholistic Wellness programs. Individuals
seeking a restorative and energising experience in Sabah are welcome to join this uniquely curated retreat.
Join us at SWWICE2025 Sabah and be part of the movement towards a sustainable wholistic wellness
future!” add Lajawai.
Datuk Seri Panglima Christina Liew, Minister of Tourism, Culture, and Environment Sabah, highlighted the significance of hosting the event in Sabah. “Sabah’s rich biodiversity and cultural heritage provide an ideal setting for an international wellness conference,” she stated. “SWWICE 2025 aligns with our vision of promoting sustainable tourism and well-being, and we eagerly anticipate welcoming attendees from around the world.”
Liew also emphasised Sabah’s potential as a medical tourism destination: “With its world-class healthcare
facilities, skilled medical professionals, and serene natural landscapes, Sabah is emerging as a preferred
medical tourism destination. Visitors can experience high-quality medical treatments while enjoying the
tranquility of our beautiful environment, making it an ideal place for healing and recovery.”
SWWICE2025 invites wellness enthusiasts, sustainability advocates, researchers, healthcare professionals, and business leaders to participate in this transformative event. Whether you are looking to deepen your understanding of wholistic wellness, discover sustainable products/services, or network with global industry leaders, this conference and expo offer unparalleled opportunities.
In addition to the event in Sabah, SWWICE2025 will also take place in Munich, Germany, from May
10th to 11th, 2025, followed by a Wellness Day trip to Bad Hindelang on May 12th, 2025. This edition
will focus on Sustainable Wholistic Wellness in Workplaces, highlighting the application of the 10
Wholistic Wellness Pillars within organisations to foster healthier, more balanced work environments. It
aims to empower companies and workplaces by providing strategies to enhance mental, emotional,
physical, and spiritual well-being for employees, ultimately leading to a more productive, engaged, and
fulfilled workforce.
Key Features of SWWICE2025
About SWWICE
Renowned speakers, including medical and traditional health practitioners, researchers, thought leaders,
and wellness entrepreneurs and experts, will share insights on cutting-edge trends and traditional wisdom
to achieve Sustainable Wholistic Wellness.
The Sustainable Wholistic Wellness International Conference & Expo (SWWICE) is a global
initiative founded by passionate wellness advocates Dr. Jes TY Lim and Mrs. Cleopatra Lajawai. It is
dedicated to promoting integrative, holistic, and sustainable approaches to health, wellness, and
well-being across lifestyles, workplaces, homes, tourism, destinations, and consultations.
By uniting experts, industry leaders, and wellness enthusiasts from around the world, SWWICE
serves as a transformative platform, inspiring change and empowering individuals to lead more
balanced, harmonious, well-prepared, and fulfilling lives.
Interactive Sessions:
At SWWICE2025 Sabah, an engaging lineup of masterclasses, panel discussions, Q&A sessions, and
live demonstrations will explore fascinating topics within the 10 Wholistic Wellness Pillars. These
include: Soul journey from birth, Mental and emotional transformation, AI-driven health
innovations, Plant-based energy solutions, Effective breathwork techniques, High-energy water for
vitality, Nutritional medicine for body and mind, Deep connectivity for relationship growth,
Harmonious designs for health, happiness, and productivity, Sustainable living environments.
Renowned keynote and masterclass speakers will share their expertise, aligning with the Sustainable
Wholistic Wellness Tourism theme. Their insights will highlight the interconnections between
wholistic wellness tourism practices, the United Nations’ 17 Sustainable Development Goals, and
the Inner Development Goals.
In SWWICE2025 Germany, masterclasses, keynotes, Q&A sessions, networking and live demonstrations
will be covering topics surrounding the 10 pillars such as leading with the mind and heart and transform
from working against to working for each other, qi-gong for body mobility and cells activation, the power
of colours affecting working people, energising breath for focus and peak performance, uncovering the
foundation of workforce excellence with LoShu, energising cells with nutrition, and many more.
Renowned keynote and masterclass speakers will share their expertise, aligning with the Sustainable
Wholistic Wellness Workplace theme. Their insights will highlight the interconnections between
wholistic wellness workplace practices, the United Nations’ 17 Sustainable Development Goals, and
the Inner Development Goals.
Dual Venues:
Delegates can experience the unique cultural, environment and wellness offerings of Sabah and Germany,
reflecting SWWICE’s commitment to bridging Eastern and Western approaches to Sustainable Wholistic
Wellness and well-being.
Expo Showcases:
The event will feature an extensive exhibition of wellness products, services, and technologies, providing
attendees with access to the latest innovations in the field. Experts in the 10 Wholistic Wellness Pillars
will share their offerings for human wellness and sustainable living and tourism.
Networking Opportunities:
Attendees will have the chance to connect with global wellness advocates, industry leaders, medical and
traditional experts and like-minded individuals passionate about fostering a Sustainable Wholistic
Wellness, healthier, harmonious and more balanced world.
SWWICE2025: More Than a Conference
SWWICE2025 serves as a platform for education, collaboration, and inspiration. By addressing the
growing demand for sustainable and integrative wellness practices, the conference aims to empower
individuals and communities to take charge of their wellness and well-being in a Wholistic perspective
while promoting global harmony.
Quotes
“SWWICE2025 is a platform that revolutionises and transforms wellness experiences that unites global
perspectives on Sustainable Wholistic Wellness for an individual, economy, community and the world
citizens. By hosting the event in Sabah and Germany, we’re embracing cultural diversity, natural healing
while fostering a unified vision for wholistic health, happiness, harmony and global peace.” said
Cleopatra Lajawai, Organising Chairperson.
Why Sabah and Germany?
Sabah, with its pristine and natural healing environment, indigenous culture and traditions, and
commitment to ecotourism, offers a serene backdrop for exploring sustainable wellness in harmony with
nature. Germany, known for its advancements in health technology and sustainability, complements this
by showcasing cutting-edge approaches to sustainable wellness and well-being. Together, these venues
represent the fusion of ancient wisdom and modern innovation.
Join Us
Seize the opportunity to be part of this landmark event in Sustainable Wholistic Wellness. Conference
passes for SWWICE2025 at Sabah and Germany as well as information on speakers, sponsorship
opportunities, or participation, are available through www.swwice.com.
