Kota Kinabalu, 10 November 2025 – Malaysia’s award-winning Local brand, Thong Bowl, has officially made its debut in Sabah with the grand opening of its first East Malaysian outlet at Imago Shopping Mall on 8 November 2025.
The grand opening was nothing short of spectacular, featuring an electrifying performance by Sabah’s very own K-Clique, along with a beautiful showcase of traditional cultural dances by students from Universiti Malaysia Sabah (UMS). The event reflected Thong Bowl’s spirit of celebrating both modern energy and local heritage, bringing together food, music, and culture under one roof.
Since opening day, Thong Bowl has gone viral across social media, drawing massive crowds and long queues of eager customers. Originally a viral sensation from West Malaysia, this proudly local brand has sparked huge excitement, with food lovers lining up daily to get a taste of what everyone’s been talking about. Its signature Beef Noodle has quickly become a crowd favourite, with countless diners sharing their “besar gila bowl” experiences online, cementing Thong Bowl’s status as one of the most talked-about F&B brands in Malaysia right now. With its bold flavours and irresistible appeal, it’s truly a must-try for anyone who loves a hearty bowl done right.
Thong Bowl has achieved national and regional acclaim, earning recognition from both the Malaysia Book of Records for the biggest beef bowl and biggest thai milk tea and the ASEAN Records for its innovation, creativity, and rapid growth in the food and beverage industry.
“We’re incredibly proud to open our doors in Sabah,” said Thong Bowl’s spokesperson.“Thong Bowl is more than just food, it’s an experience. Having K-Clique and UMS performers at our opening was our way of celebrating Sabah’s amazing talent and energy, which aligns perfectly with who we are as a brand.”
At the heart of Thong Bowl’s menu is its iconic No.1 Beef Noodle, a huge, flavour-packed bowl loaded with premium Australian beef slices, brisket, and beef balls served in rich broth. Known for its besar gila portion and bold taste, it has quickly become a nationwide favourite and the symbol of Thong Bowl’s identity.
About Thong Bowl
Founded in Malaysia, Thong Bowl is a local brand that celebrates authentic homemade street flavours with a fun, local twist. Recognised by The Malaysia Book of Records for Biggest Commercial Thai Beef Noodle, The Malaysia Book of Records for Biggest Commercial Milk Tea and the ASEAN Records for Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year, Thong Bowl has become one of the country’s fastest-growing F&B brands. With multiple outlets nationwide and now proudly in Sabah. Thong Bowl continues to bring bold flavours and good vibes through its signature tagline:
“Thong Bowl, No.1 Beef Noodle.”
